Sunday, May 25, 2014

Modern Hip Hop Producers And Their New Role In Producing Music

By Jeff R. Bonneville


The rap game, so to speak is a constantly evolving industry. Today things might be calm in the sense that the production quality and what the artists are putting in the market is almost synonymous. But then comes a time when the tides change and the controversies are born. Producers are at the center of this industry in every aspect one may look at it. This is the prime reason why we analyze the rappers and Hip Hop Producers and their new role in producing music.

Producers are the main inventors of creativity in the game right now. Technology and the techniques used by many change with time. This forms the main reason as to why every producer is up and running trying to create something new for the fans. The main tool and weapon that many use is the beats. This is the pulling factor to all fans of this genre of music. Emcees and rappers appreciate and love good beat makers of Hip Hop producers. This in turn trickles down to the fans.



The music creators act as a bridge between a good marketing executive and a production company. Producers have a good knowledge of the industry in general and that is the basic reason as to why they are called producers. Their know-how has good a long way in helping rappers make a substantial living out of the industry. Platinum sales for albums and singles have proven to be hugely dependent on the music producers and what they can do to satisfy a hip hop fan.

They understand the weather of the industry so to say. Their role in this sense doubles up as a supplier to the industry and as a tool to ensure an equilibrium condition in hip hop. This is through producing what the fans want and what the rapper feels like doing and at the same time ensuring both parties are satisfied.

The producer and rap artist act as a corrective tool in this rap sector. There is a recent breakdown in Hip Hop and the rap game. Rappers do not stay low key and their job is to stir controversy in the Hip Hop world. The Hip Hop producers come to play in the sense that they bring the attention to the lyrical form by creating really nice beats that the rapper can flow over. The beats ought to be good in the sense that they can get the rapper writing and the listener bobbing his head.

Music makers are the engines of variety in music industry. Popular producers names like, Timbaland, Dr. Dre, Swizz Beats, just to name a few have over the years taken the center role in initiating different hit songs and beats in the industry.

Producers innovate, create and make the new beasts and productions in the Hip hop industry. This is their basic role and the most demanding part of their whole line of work.

Creators ought to know the music industry in all its sense. This is vital and shapes the quality of production in its general sense. Hip Hop producers need to know about the latest technology used to produce music and they must also know about the classic ways to make a record sound good. The ability to keep up with modern trends while incorporating tried and true techniques, separates the good producers from the great one.




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