Sunday, February 19, 2012

Corporate Products Sell Like Pancakes

By Emilyn Jones


There are businesses that highly benefit from the revenue that corporate products bring. The money that is generated from these items propels the business to develop while waiting for the turnout for their primary commodities. Two industries that get huge gains from merchandise are sports and music as a result of the interest of fans and more people jumping into the bandwagon.

If a sports team would rely on just ticket sales per game for income, the entity would easily fold. This is why they also put on the market other items that bear the logo and name of the team. Jerseys sell at a fast rate that the revenue that comes from it can sustain the operational costs that the team incurs. Aside from sports jerseys, the team also sells autographed items, casual shirts, caps, bags and other objects that fans can't wait to own.

To make the money flow for the whole year, sports teams sell items that are suitable for various seasons like coats for winter and beach apparel for summer. To cater to their young market, sports teams also sell stuffed toys that carry the team's logo and cards that they can exchange with their friends. If the profits of the team's merchandise are strong, they will continually post profits even if the team is not performing well.

Also, music companies sell merchandise that bear the names, logos and faces of their artists aside from album itself. Rather, they increase their income by releasing magazines or videos that renders the ultimate fan experience. The video discs may include official music videos, interviews or all-access footages that a die-hard admirer would do anything to watch.

To boost their profit, recording companies even sell artist equipment and dolls. When these are offered for sale, whether on depot shelves or online, the loyal fans will not hesitate to buy. Indeed, the corporate products that sports teams and music companies sell drive their business to greater heights. However, the profit from these items is endangered when the group performs poorly or when the artist gets involved in a scandal.




About the Author:



Related Posts Plugin for WordPress, Blogger...