As any self-respecting music article-writer would do, I have researched this subject as thoroughly as I could before writing the initial sentence. I have to state that the endless blogs and articles about marketing your online alternative music all say quite similar things about general marketing. I will condense it as concisely as I can in the following 10 things: 1. Join a social media (Facebook . com, MySpace, Band-camp, Reverb-nation, Soundcloud, Twitter etc) 2. Setup an online site, 3. Update your site and profiles typically as it can be, four. write a good biography, five. write a great press-release (inc Digital Media Kit), 6. make online videos and distribute to Youtube, 7. offer tunes on free download services, eight. communicate with other bands and musicians and artists, nine. talk with your ' online fans', 10. don't upload useless posts or be too metal-headed talking to your potential general public.
Now, doing this would appear common sense to the majority of people and is also therefore of little or no help, but musicians are different. You could quite easily do all of these things and still wind up lost inside dense, over-populated clouds of cyberspace if you are not focused. Despite the many advancements in technology over the last decade approximately, there is still something to really be said for following classical routes: i.e. playing live shows whenever you can, getting media coverage and even radio stations airplay, in spite of the latter's apparently inevitable decline. Bands which may have combined this with the online marketing methods mentioned above have often conducted very effectively- Carcassette being one prime instance.
There are many other instances of acts whose main talents appear to lie in relentlessly efficient PR and whose songwriting ability is frequently, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'My music Charts' and it seems quite astonishing that such sub-standard music will make it into any sytem. Depressing though this might seem, really the only acts who may have any type of permanence are those who can actually write decent music. It won't should be brilliant or even that original- just 'So so'. Nonetheless, longevity or fame might not be most of a problem for some- planet earth's going to end in any event by the Mayan calender in 2012- right?
The problem is that hardly any musicians have a talent for online PR. They actually do exist but have always been a tremendous minority. Perhaps, due to the opportunities available from the world wide web, this minority is growing in proportions. Maybe now what we seem to have in our midst is the ' I do-everything-music master' modern musician, who twitters, yelps while moving dials with a mixer, blogging 1 minute, hammering out chord-lines and lyrics the next, cutting and pasting links and vocal master takes simultaneously. Is this phenomenon of change really happening? It really is, however i would question the standard of work that deem results. Like all other craft or skill, songwriting requires heart attacks, pain and dedication while keeping focused.
Can these studies really go hand-in-hand while using the kind of thought-processes required for the effective application of online marketing techniques? May i individual embody musician, management and Public relations department? It can't be disputed that creativity in operational marketing exists quite as it does in music. Yet it's a different type of creativity altogether. What exactly is surely an undiscovered genius which has a lot of brilliant unheard tracks designed to do? Find an undiscovered PR expert that is stacked towards the gills with Website positioning knowledge and form a partnership. Can't really think of anything better for marketing you music online.
Now, doing this would appear common sense to the majority of people and is also therefore of little or no help, but musicians are different. You could quite easily do all of these things and still wind up lost inside dense, over-populated clouds of cyberspace if you are not focused. Despite the many advancements in technology over the last decade approximately, there is still something to really be said for following classical routes: i.e. playing live shows whenever you can, getting media coverage and even radio stations airplay, in spite of the latter's apparently inevitable decline. Bands which may have combined this with the online marketing methods mentioned above have often conducted very effectively- Carcassette being one prime instance.
There are many other instances of acts whose main talents appear to lie in relentlessly efficient PR and whose songwriting ability is frequently, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'My music Charts' and it seems quite astonishing that such sub-standard music will make it into any sytem. Depressing though this might seem, really the only acts who may have any type of permanence are those who can actually write decent music. It won't should be brilliant or even that original- just 'So so'. Nonetheless, longevity or fame might not be most of a problem for some- planet earth's going to end in any event by the Mayan calender in 2012- right?
The problem is that hardly any musicians have a talent for online PR. They actually do exist but have always been a tremendous minority. Perhaps, due to the opportunities available from the world wide web, this minority is growing in proportions. Maybe now what we seem to have in our midst is the ' I do-everything-music master' modern musician, who twitters, yelps while moving dials with a mixer, blogging 1 minute, hammering out chord-lines and lyrics the next, cutting and pasting links and vocal master takes simultaneously. Is this phenomenon of change really happening? It really is, however i would question the standard of work that deem results. Like all other craft or skill, songwriting requires heart attacks, pain and dedication while keeping focused.
Can these studies really go hand-in-hand while using the kind of thought-processes required for the effective application of online marketing techniques? May i individual embody musician, management and Public relations department? It can't be disputed that creativity in operational marketing exists quite as it does in music. Yet it's a different type of creativity altogether. What exactly is surely an undiscovered genius which has a lot of brilliant unheard tracks designed to do? Find an undiscovered PR expert that is stacked towards the gills with Website positioning knowledge and form a partnership. Can't really think of anything better for marketing you music online.
About the Author:
Looking for the new alternative music bands new alternative music, then visit www.montrecords.com or glamrockmusic.com for alternative glam rock glam rock for you.
