Saturday, December 17, 2011

Launching Puerto Rican Salsa Vocalist Jerry Rivera

By Octavio Mercas


Jerry Rivera, Latin singer and well regarded as Latin Grammy and Grammy awards nominee for his songs was born in Humacao, Puerto Rico in 1973 putting him a bit before Puerto Rican Reggaeton musicians like Don Omar, Daddy Yankee and Tito el Bambino. Humacao, Puerto Rico is not among the list of towns adjacent to San Juan but is a little more eastern and southern of San Juan. Two other known Puerto Rican personalities also came from Humacao, Puerto Rico. One has been actually born in Santurce, Puerto Rico and migrated as a kid to Humacao and his name is Carlos Ponce born a year previous to Rivera in 1972. He is a performer, composer as well as actor. The other is Adamari Lopez, acting professional born in 1971.

Early Musical Family Years

Different from the other Latin Pop music artists right from Puerto Rico which were raised in Puerto Rico Jerry Rivera was not just has been interested in the early artists but his father and mother Edwin played out the guitar as well as Dominga sang. He probably listened to Tito Rojas who was born in Humacao, Puerto Rico in 1955 and was a salsa singing legend for many years. Moreover Jerry family members included Edwin Rivera along with his sister Saned were recording superstars. His bros Jose and Ito were professional instrumental music artists. Therefore for his entire childhood he was living with the influence of music. In 1986 he came out along with his idol Frankie Ruiz in a photo which he subsequently used on an album cover.

His Musical Life

He used to go with his mom and dad to their shows as a kid. His entire musical family inspired his own life into music. His recording presented in 2003 dedicated to Canto a mi idolo Frankie Ruiz contained that photograph taken in a hotel where Jerry Ruiz has been performing on the cover. Jerry Ruiz was born in New York in 1958 however went to Puerto Rico in 1976. In 1986 he encountered Jerry Rivera. He dies an early death as a result of drug abuse and in the end AIDS. Nevertheless he inspired Jerry in many ways.

An Early Singing Career

He first was heard by CBS in 1986. He was born Geraldo Rivera Rodriguez but uses Jerry Rivera as his artist name. His father made the demo that he then sent to CBS and CBS signed him on. After he released his first album Empezando a Vivir with Sony Studios in 1986 he picked up the nickname El Bebe de la Salsa loosely translated as the salsa baby but he is no longer referred to by that nickname as he has made a career of singing Latin salsa. This first album Empezando a Vivir contained the hit single song De La Cabeza A Los Pies. The Next Albums And Going Platinum His second album Abriendo Puertas contained not one but four hits that all went to number one in Puerto Rico, then with Hispanic listeners in the US and onto the rest of Latin America. His third album Cuenta Conmigo won three Platinum records Awards in Puerto Rico, US, Columbia and Venezuela.




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